Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off bus...
File Size: 3082 KB
Print Length: 290 pages
Page Numbers Source ISBN: 0767915003
Publisher: Crown Business; 1st edition (December 10, 2008)
Publication Date: December 10, 2008
Sold by: Amazon Digital Services LLC
Word Wise: Enabled
Lending: Not Enabled
Format: PDF ePub Text djvu book
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Kevin and Jackie Freiberg have done it again. First NUTS and now GUTS. If you are a business leader or consultant who is responsible for helping organizations to improve their culture, GUTS is a must read. What I love best about GUTS is the Freibe...
ual.Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:• James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets• Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times• James Goodnight of SAS, a world leader in intelligence softwareAlthough the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture.An exciting follow-up to Nuts!, which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.From the Hardcover edition.