An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our societyIt’s no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child develop...
Hardcover: 288 pages
Publisher: Houghton Mifflin Harcourt (May 8, 2007)
Product Dimensions: 6 x 0.9 x 9 inches
Amazon Rank: 1246398
Format: PDF ePub fb2 djvu ebook
- Susan Gregory Thomas epub
- Susan Gregory Thomas ebooks
- 0618463518 epub
- Business and Money epub ebooks
- 978-0618463510 epub
Marketers market at children. Advertisers use and target children. Makers of toys, cartoon shows, and more know that children are a lucrative market. And that if you cannot get to the parents, get to their wallets via children. It may appear to be wr...
l directly to babies and toddlers. Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that “educational” shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life.Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults -- from anxiety to hypercompetitiveness to depression.Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.